NO PURCHASE NECESSARY. VOID WHERE PROHIBITED.

 

1. SWEEPSTAKES PERIOD: The Cheetos 75th Birthday Sweepstakes (“Sweepstakes”) begins at 12:00 AM Eastern Time (“ET”) on August 16, 2023 and ends at 11:59 PM ET on August 27, 2023 (the "Sweepstakes Period").

 

2. ELIGIBILITY: The Sweepstakes is open only to legal residents of the 50 United States and the District of Columbia, who are 18 years of age (19 in Alabama or Nebraska) or older and have a valid US driver’s license or government issued photo ID as of date of entry and possess a web-enabled mobile device as of August 15, 2023 (“Entrant”). Employees of Frito-Lay, Inc. (“Sponsor”), their respective affiliates, subsidiaries, advertising and promotion agencies, partners and prize suppliers (collectively, “Released Parties”), and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not) are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply.

 

3. HOW TO ENTER:  During the Sweepstakes Period, follow @cheetos on Instagram, visit the link in the bio on @cheetos Instagram and create a free Cameo video with Chester (http://www.cameo.com/chestercheetah). Then, post the Cameo video on Instagram with the hashtags #Cheetos75th and #CheetosCameoSweepstakes and tag @cheetos to receive one (1) entry into the Sweepstakes (collectively an “Entry”). Entrants must have a Cameo account in order to enter. A Cameo account can be opened for free by visiting www.cameo.com. Entrants are not permitted to share the same Instagram or Cameo accounts. You must have a non-private Instagram account to enter via Instagram and have your account privacy setting set to “Off”. An Instagram account can be opened for free by downloading the Instagram application from the Apple store or Google Play. Instagram Entries must comply with Instagram’s/Meta’s platform rules, terms and policies. Entries must be received by 11:59 PM ET on August 27, 2023 to be eligible. Limit one (1) Entry per person/Instagram account.

 

4. ENTRY REQUIREMENTS: You acknowledge and agree to the following with respect to any Entry you submit: By entering, you agree to waive any rights you may have to the Entry submitted. Sponsor may blur or black out infringing material, in their sole discretion. Entries become the property of the Sponsor and will not be acknowledged. Entrants acknowledge and agree that their Entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use Entries in any way they see fit. Instagram and Cameo are not affiliated with this Sweepstakes in any way and is not responsible for the administration of the Sweepstakes or the awarding of the prizes. No endorsement or approval of this Sweepstakes by Instagram or Cameo is expressed or implied. Automated, script, macro or robotic Entries submitted by individuals will be disqualified. Entries may be posted or reposted to the Sponsor’s Instagram account, and may be posted on other non-affiliated websites, in Sponsor’s sole discretion. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. In addition:

 

  • Entry must be in English.
  • Entry may not contain any persons other than the Entrant.
  • Entry may not contain obscene, profane, lewd, defamatory or inappropriate content; and may not include any nudity or violence or illegal or dangerous activities (or references thereto), as determined in Sponsor’s sole discretion.
  • Entry must not, and you represent and warrant that it will not, violate or infringe any third-party copyright (including copyrighted music), trademark, trade dress, logos or other proprietary right of any entity or person (living or deceased), including, but not limited to rights of privacy, publicity or portrayal in a false light.
  • Entry must not make reference to any commercial/corporate advertising, including but not limited to corporate logos, brand names (other than Sponsor owned), slogans, political, or religious statements, or be otherwise objectionable.
  • Entry must not include any representation or likeness of celebrities, athletes, musicians, or any other public or private figure (living or dead unless you have express permission), any commercial solicitation or promotional materials or last name, address, phone number, or URL address.
  • Entrants and all submitted Entries must be in keeping with the image or message of the Sponsor in its sole discretion, or Entry will be disqualified from the Sweepstakes.
  • Entry must be your sole original work and may not have been submitted previously in a Sweepstakes of any kind or previously exhibited or displayed publicly (i.e., disclosed beyond your immediate circle of friends and family) through any means.
  • You must own all rights in the Entry and have the right to grant Sponsor a license to use the Entry (including any material embodied in the Entry).
  • Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age and any Entry deemed inappropriate or unsuitable, in Sponsor’s sole discretion, will be rejected during the screening process.
  • The Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor, their agents or their products or other people, products or companies.
  • Normal internet access and usage charges imposed by Entrant’s online service may apply and are Entrant's sole responsibility. If entering via a mobile device, normal phone/data and usage charges imposed by your phone service may apply and are Entrant’s sole responsibility.
     

5. RANDOM DRAWING/ODDS: On or about August 28, 2023, two (2) Grand Prize winners will be randomly selected from among all eligible Entries received throughout the Sweepstakes Period. Drawing will be conducted by an independent judging organization whose decisions are final and binding on all matters related to the Sweepstakes. The odds of winning a Grand Prize depend on the total number of Entries received throughout the Sweepstakes Period.
 

6. PRIZES AND APPROXIMATE RETAIL VALUES (“ARVs”): Two (2) Grand Prizes: A trip for two (2) [the winner and one (1) guest (18+)] to attend Cheetos 75th Birthday Party in New York City, NY (“Event”) on September 6, 2023. Trip includes, economy-class air transportation for two (2) from a major airport near the winner’s home to New York, New York (airport, carrier and itinerary determined by the Sponsor), two (2) night hotel accommodations (based on double occupancy), two (2) tickets to attend the Event, and $500 spending money for the Grand Prize winner, awarded in the form of a check. The total ARV of each Grand Prize is: $4,000. Grand Prize winners must be able to travel from September 5 – 7, 2023.Travel dates are subject to change at Sponsor’s sole discretion. Any taxes on the Grand Prize are the sole responsibility of each winner. No cash alternative or prize substitution will be allowed, except in Sponsor's discretion. In the event the Grand Prize is unavailable or the Event cannot take place for any reason beyond Sponsor’s control, Sponsor reserves the right to offer a prize of equal or greater value. The ARV of the Grand Prize listed are subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Official Rules, and the date the Grand Prize travel is booked. If the actual purchase price of the prize is less than the ARV stated herein, the Grand Prize winner will NOT be entitled to a check, cash or other form of payment for the difference.

All other expenses and costs, not expressly listed above, including, but not limited to, taxes, insurance, telephone charges, room service and laundry services, personal expenses, gratuities, entertainment, transfers, incidental charges, or any other items not specifically described in these Official Rules, any transportation not mentioned within the trip description (or prize description) and all expenses for any of the foregoing are the sole responsibility of the Grand Prize winners. Major credit card required at check-in to hotel to cover any incidental charges. Grand Prize winners and guests must comply with all Event, venue (as applicable), and travel rules and regulations. Failure to do so may result in forfeiture of such portion(s) of the Grand Prize. Grand Prize winners and guests must also pass any required medical testing and comply with any additional requirements, at any time, that may be required or recommended by any government agency, venue, hotel, airline or Sponsor, including without limitation, passing one or more COVID-19 antigen and screening tests, and testing negative for COVID-19 or having been vaccinated against COVID-19. Travelers may also be required to execute any assumption of risk and/or other documents relating to COVID-19 or he/she may not be permitted to travel.

7. WINNER NOTIFICATION: The potential Grand Prize winners will be notified via direct message on Instagram (“DM”) on or about August 29, 2023 and must respond to the DM with the requested information within eight (8) hours of notification attempt or prize may be forfeited and an alternate winner may be selected, time permitting. Grand Prize winners will be required to complete a Declaration of Eligibility and Liability/Publicity Release (where legal) (“Prize Documents”) which must be executed and returned within twenty-four (24) hours of notification. Grand Prize winners’ guests must sign a Guest Waiver (“Guest Waiver”) within two (2) days of notification. Grand Prize winners’ guests must be 18 years of age or older. At the sole discretion of the Sponsor, disqualification, forfeiture and the selection of alternate prize winners may result from any of the following: (1) a potential Grand Prize winner's failure to respond to any direct message or email notification by the deadline stated within the notification; (2) the return of a direct message/an email notification as undeliverable; (3) potential Grand Prize winner's failure to provide Sponsor with satisfactory proof of age, identity and residency; (4) potential Grand Prize winner's failure to confirm address and validly claim the Grand Prize by the deadline stated within the notification; (5) the Grand Prize winner's failure to execute and return a Declaration by the deadline stated within the notification; and (6) any other non-compliance with the Official Rules. In the event of Grand Prize forfeiture, the Sponsor may, in its sole discretion, award or not award the forfeited Grand Prize to alternate Grand Prize winner. Potential Grand Prize winners are subject to verification by Sponsor, whose decisions are final and BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES. An Entrant is not a Grand Prize winner unless and until Entrant's eligibility has been verified and Entrant has been notified that verification is complete.

8. GENERAL RULES: By participating in this Sweepstakes, Entrants/Grand Prize winners agree to be bound by these Official Rules and the decisions of the Sponsor. By accepting a Grand Prize, the Grand Prize winners agree that the Sponsor and those acting under the Sponsor's authority may use each Grand Prize winner’s name, pictures/portraits, likeness, and/or hometown, for advertising and promotional purposes without further consideration, unless prohibited by law. By accepting a Grand Prize, Grand Prize winners agree that Sponsor or their respective subsidiaries, affiliates, advertising and Promotion agencies, and their directors, employees, representatives and agents, partners and prize suppliers have no liability whatsoever for, and will be held harmless by any winner for any liability for any injury, loss or damages of any kind (including death) to persons, and property damages sustained, due in whole or in part, directly or indirectly, from the acceptance, possession, use or misuse of prize or participation in this Sweepstakes. The Sponsor is not responsible for any typographical or other error in the printing of the Sweepstakes materials or the offering or announcement of the Grand Prizes. If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the Entry process, and to cancel, terminate, modify or suspend the Sweepstakes and select the winners in a random drawing from among all eligible Entries received prior to cancellation. Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of Entry. Sponsor is not responsible for: (a) incorrect or inaccurate transcription of Entry information or late, mistranscribed, or delayed or incomplete Entries received through impermissible or illegitimate channels, all of which will be disqualified; (b) technical failures of any kind, including but not limited to the malfunctioning of any telephone, computer online systems, computer equipment, website, server provider, network, hardware or software; (c) the unavailability or inaccessibility of any website/application or service; (d) unauthorized intervention in any part of the Entry process or this Sweepstakes; or (e) printing, typographical, electronic or human errors which may occur in the Sweepstakes or administration of this Sweepstakes or the processing of Entries. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEBSITE OR INSTAGRAM OR CAMEO APPLICATION OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES AND/OR WEBSITE MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of any dispute regarding these rules printed in other languages, the English version of these rules will govern and prevail.     

 

9. DISPUTES: Except where prohibited, Sponsor reserves the right to make all decisions in its sole discretion arising out of or relating to the Sweepstakes, and the decisions by Sponsor are final and binding on all matters relating to the Sweepstakes. Except where prohibited, you agree that: (a) any and all disputes, claims and causes of action arising out of, or connected with the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Texas; (b) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event attorneys’ fees; and (c) notwithstanding the foregoing, you waive the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, your rights and obligations, or the rights and obligations of Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the United States of America and the State of Texas, without giving effect to any choice of law or conflict of law rules (whether of the laws of the State of Texas or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than State of Texas.

 

10. PRIVACY/COMPLIANCE: The personal information collected through this Sweepstakes is subject to Sponsor’s Privacy Policy, visit https://contact.pepsico.com/fritolay/privacy-policy.

 

11. WINNERS LIST: For the winners’ list, available after September 1, 2023, send an email to: winners@fritolaygiveaways.com with WINNERS and 10-2283-89 as the subject line. Winners List will be sent after the prizes have been awarded.

 

12. SPONSOR:The Sponsor of this Sweepstakes is Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024.